Rob McNair

social media strategist in London, Edinburgh, Manchester & Vancouver

Nose Hair Trimmer Billboard Ads

In Indonesia, Saatchi & Saatchi have figured out probably the most clever way ever to advertise nose hair trimmers. Using actual electrical wires and poles, they’ve tried to emphasize the need for nose hair trimmers as an indispensable grooming device. Although I won’t be running to purchase one anytime soon, you can’t blame Saatchi & Saatchi and their amusing billboards for trying.

(download)

via mashkulture.net

social media agency

 

[Presentation PDF] PubCon Matt Cutts November 2009 - State of the Index

Have a flick through of Matt Cutts PubCon presentation done this November 2009 titled: State of the Index. It shows all the latest Google advances from social search to webmaster tools.

Click here to download:
State_of_the_Index.pdf (1.37 MB)
(download)

social media agency

Surprising facts from the study - "The Anatomy of an Entrepreneur" (graphs included)

(download)

Here are some of the interesting points made in the "The Anatomy of an Entrepreneur" Family Background and Motivation.

1. The average and median age of company founders when they started their current companies was 40.

2. 95.1 percent of respondents themselves had earned bachelor’s degrees, and 47 percent had more advanced degrees.

3. Less than 1 percent came from extremely rich or extremely poor backgrounds

4. 15.2% of founders had a sibling that previously started a business.

5. 69.9 percent of respondents indicated they were married when they launched their first business. An additional 5.2 percent were divorced, separated, or widowed.

6. 59.7 percent of respondents indicated they had at least one child when they launched their first business, and 43.5 percent had two or more children.

7. The majority of the entrepreneurs in the sample were serial entrepreneurs. The average number of businesses launched by respondents was approximately 2.3.

8. 74.8 percent indicated desire to build wealth as an important motivation in becoming an entrepreneur.

9. Only 4.5 percent said the inability to find traditional employment was an important factor in starting a business.

10. Entrepreneurs are usually better educated than their parents.

11. Entrepreneurship doesn’t always run in the family. More than half (51.9 percent) of respondents were the first in their families to launch a business.

12. The majority of respondents (75.4 percent) had worked as employees at other companies for more than six years before launching their own companies. social media agency

 

 

(VIDEO) Perfect example - do what you love and you’ll be good at it.

 

“I don’t go to work, I come in and play all day long”

John Nese loves soda pop. I mean, he REALLY loves soda pop. He’s dedicated his life to the bubbly beverages. Nese owns Galco’s Soda Pop Stop in Los Angeles. He sells more than 500 varieties of soda pop.

Nese is also passionate about his customers and suppliers. He tries to avoid the big names. He seeks out small producers with unique, high-quality products. He believes when people have the freedom to choose, they’ll choose the best. Nese is one character you have to meet.

 

(VIDEO) New Google Dashboard - see what Google knows about you!

There’s no two ways about it: if you use a lot of Google services, then Google knows a lot about you. Google has received a solid amount of criticism because of this, and they’ve decided to alleviate the issue by launching Privacy Dashbord; a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.

The Google Dashboard allows you to view and control data associated with the different products you use with your Google Account.

You can find the dashboard over at www.google.com/dashboard, or by login into your Google account, clicking on Settings, choosing “Google Account Settings” from the dropdown, and then clicking on the link next to “Dashboard”. Check out an introductory video for Google Dashboard below.

Have a look...

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