social media, digital marketing strategist in London, Edinburgh, Manchester & Vancouver
In Indonesia, Saatchi & Saatchi have figured out probably the most clever way ever to advertise nose hair trimmers. Using actual electrical wires and poles, they’ve tried to emphasize the need for nose hair trimmers as an indispensable grooming device. Although I won’t be running to purchase one anytime soon, you can’t blame Saatchi & Saatchi and their amusing billboards for trying.
Have a flick through of Matt Cutts PubCon presentation done this November 2009 titled: State of the Index. It shows all the latest Google advances from social search to webmaster tools.
(download)
“I don’t go to work, I come in and play all day long”
John Nese loves soda pop. I mean, he REALLY loves soda pop. He’s dedicated his life to the bubbly beverages. Nese owns Galco’s Soda Pop Stop in Los Angeles. He sells more than 500 varieties of soda pop.
Nese is also passionate about his customers and suppliers. He tries to avoid the big names. He seeks out small producers with unique, high-quality products. He believes when people have the freedom to choose, they’ll choose the best. Nese is one character you have to meet.